Expect a seamless ticketing platform and the best football & entertainment

Saudi Media Company’s (SMC) strategic focus of the overhaul of MRSOOL Park will focus on three key pillars:  fans, venue and business. 

For our fans

SMC will deploy a seamless ticketing platform in a fully digital ecosystem with a truly mobile first easy, fast and flexible, online and in-stadium experience. We will boost our fans passion through a  spectacular atmosphere. A young and family-friendly destination, with plenty of personalized  experiences, merchandising, food & beverages outlets, entertainment, and fan zone areas. 

The venue

The venue will evolve from a traditional stadium into a 365days sports and entertainment destination,  with multi-event capabilities. It will have seamless access covering all aspects related to health and safety,  smart cashless connectivity and phygital (Physical + Digital) engagement features. Our guests will enjoy:

• innovative eatingtainment (Eating+Entertainment) concepts, within full immersive LED technology  experiences, 
• dynamic lighting,
• jumbo screens, 
• digital signage & score boards among other animation  features. 

VIP Hospitality

The venue will have 4 VIP hospitality lounges, VIP boxes, and a unique 360-degree VIP experience room where fans can watch players as they walk through the mixed zone and step into the tunnel and on  the pitch.

AlNassr FC

When it comes to the AlNassr Football Club specifics, the Park will have brand new state-of-the-art club facilities. The players arrival area, changing rooms, warm-up area, dugout (players benches), and press room have all been extensively upgraded. The tunnels where players walk through and onto the pitch have undergone a major redesign giving the players a final boost before they walkout on to the pitch.  

The Business

On the business side, SMC will develop sustainable commercial partnerships for growth, through world-class hospitality and experiences, along with unique corporate activities, and facilities in both private and collective spaces ensuring the spaces attract the right sponsors and partners. Moreover, SMC will work on a broad commercial offer to include attractions and tours and create a new concept in doing business.

We can’t wait for you to experience MRSOOL Park!